ahead of this evenings launch party,

Fashion Targets Breast Cancer ambassador

Deanne Oliver Evans

shows us how she wears her support 

showing her love for fashion targets breast cancer, deanne oliver-evans shows us how she ‘wears her support’ in the limited edition velvet johnstone t-shirt designed for this years 2014 campaign. 

having been an ambassador for FTBC for 3 years, this is a charity she holds close to her heart, hosting glamorous charity events to raise vital funds for Breakthrough Breast Cancer's research, dedicated to stop women dying from breast cancer.

following on from last years end of campaign party, Deanne is launching this years Fashion Targets Breast Cancer campaign by hosting a glitzy launch party with her new venture Golden Brown Events. taking place at the St. Pancras Renaissance Hotel, jam packed with cocktails, live music, fashion, art, glittered makeovers and a mega raffle with all proceeds raised going to the charity. 

we had the pleasure of catching up with deanne earlier this week, taking time out of her hectic schedule she explained why she was so dedicated to Fashion Targets Breast Cancer.  

“It’s amazing to see so many top retailers getting behind fashion targets breast cancer. I’m wearing my support for the 1,000 women who die from breast cancer in the uk every month.” - 


along side her work with Fashion Targets, Deanne dj’s and presents under the name of Blonde Ambition, playing at Secret Garden Party, Glastonbury, Stop Making Sense in Croatia, Bestival, Festival Number 6 and hosting her own Lovesick boat party out in the adriatic sea.


you’ve seen how deanne wears her support, now head on over to www.fashiontargetsbreastcancer.org.uk/shop/and purchase your exclusively designed pieces, that raise vital funds in the fight against breast cancer, and show us how you ‘wear your support’ on instagram and twitter!





photography and art direction by Barney Pickard


...vj <3 fashion targets breast cancer...

launching this years campaign, the gorgeous emeli sande, jessica ennis-hill and laura bailey show their support for fashion targets breast cancer.


in the stunning new poster campaign shot by world-renowned photographer simon emmett, the inspirational british icons urge you to “wear your support” and purchase the unique pieces designed for the campaign by topshop, m&s, superga, and debenhams to name a few. by purchasing these items you are helping to raise awareness as well as donating vital funds to continue the research of finding a cure. break through breast cancers mission is to create a future free from the fear of breast cancer.


see our favourites from the fashion targets lookbook below...


velvet johnstone are also v proud to show our support for this amazing cause creating a limited edition t-shirt for this years campaign.

our bespoke t-shirt features a unique hand printed unicorn in reflective ink, which glows pure white in direct light.

 check out the fabulous fashion targets breast cancer pieces at: http://www.fashiontargetsbreastcancer.org.uk/shop/


upload photos of your ftbc pieces on instagram and twitter and #wearyoursupport


lastly, dont forget tlc - touch, look, check.

for more info go to: