vj's lost control

here at velvet johnstone we are bursting with excitement for the launch of She’s Lost Control. fusing urban style and modern mysticism, She’s Lost Control is an exciting new brand founded by Jill Urwin and Cheryl Eltringham, both advocates in the industry. joining forces with their love of self expression and spirituality they have set out on this magical new venture.

launching on the 7th august, via a pop-up concept store and a gorgeous online hub, the brand focusing on womenswear, menswear, homeware and artwork, will also host a variety of performances and events, with the beautiful Frankie Forman and Lulu James and the amazing Sonic Emporium, all performing at the concept store.

collaborating with a list of brands such as Jody Shield who will be holding special light grid sessions, a new powerful form of physical and energetic clearing, as well as a collaboration with Unknown, holding festival events and flash mobs throughout and a boutique pop up space at Unknown in Croatia on 7th-12th September.

with so much lined up and more to be announced we are so excited to be involved and to have created limited edition vj kimonos for the shop, alongside the other amazing brands involved.

- Jill Urwin Jewellery

- Velvet Johnstone

- SLC Art & Homeware

- Rococo Neon Wonderland Art

- Endrime Denim

- sisteRebel

- Ballad Of Magazine

- Rocks Dust and Diamonds

- Lauren Baker Art

- Aura Soma


So make sure to follow the launch and come and check it out!

See you there!

7th August - 25th August 

The Hackney shop

99 Morning Lane

E9 6ND

7th-12th September

Pop Up boutique space - UNKNOWN Festival, Croatia




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