the love story so far ....

Velvet Johnstone create made to order and bespoke wedding dresses... or separates and jumpsuits, should that be more of your bridal style! Each piece is crafted with loving intent to give you something that’s unique, true to yourself and helps you become the most magical version of yourself on your big day.


Velvet Johnstone Bridal grew from its contemporary luxury fashion label roots when founder, Cheryl Isabell, made her own wedding dress, sparking a flurry of friends and friends of friends to request the same...Welcomed into the Most Curious Wedding Fair family soon after, it was clear that this was the direction VJ needed to take.

“The essence of my design has always been to make people feel amazing and most importantly, feel like themselves. Expressing yourself through dress is so important and empowering, as well as being an act of self-love. It was such a natural and organic progression to move in the direction of bridal, helping clarify that my purpose is to help people tune into love. What better way to do so than for such a magical day.” 
Cheryl Isabell, Founder of Velvet Johnstone


a little history ... 

Velvet Johnstone is an East London based womanswear label establishing a genuine niche for itself in the world of contemporary luxury fashion, creating modern and seductive work through innovative design and complex pattern cutting. Fusing luxurious and hi-tech new fabrics and styling with the harder, masculine edge of tailoring to create complex yet feminine collections and bespoke designs for private clients in the know. Just ask Kylie Minogue, Kelly Rowland, Charlie XCX and Lorde, who’ve all loved and worn Founder, Cheryl Isabell’s, creations.

Velvet Johnstone encapsulates the best of British made fashion traditions paired with a forward thinking approach to design, and use of print and fabrics. The approach gives its collections and private commissions, from the red carpet to rock n’ roll weddings, a heady mix of tailoring, attention to detail and a perfectly balanced aesthetic of feminine modern luxury.