frocks and stuff girls love...
Velvet Johnstone is an East London based womanswear label
establishing a genuine niche for itself in the world of
contemporary luxury fashion, creating modern and seductive
work through innovative design and complex pattern
cutting. Fusing luxurious and hi-tech new fabrics and
styling with the harder, masculine edge of tailoring to
create complex yet feminine collections and bespoke
designs for private clients in the know.
Those in the know include the likes of Kylie Minogue, wearing a bespoke Velvet Johnstone playsuit in the lead image of her 2013 campaigns and Kelly Rowland, for her guest spot on the Beyonce video ‘Grown Woman.
Additionally on stage and screen, Lorde, Eliza Doolittle, Little Boots, Jessie J, Charli XCX, Lulu James and Alex Winston head up a role call of talent who look to VJ to for that signature mix of luxury and cutting edge style
Established in 2010, following a decade of design work by it’s founder with some of the industry’s biggest players Velvet Johnstone encapsulates the best of British made fashion traditions paired with a forward thinking approach to design and use of print and fabrics. An approach that gives it’s collections and private commissions – from the red carpet to rock n’ roll weddings – that heady mix of tailoring and attention to detailing, all with a perfectly balanced aesthetic of feminine modern luxury.